{"id":727,"date":"2025-06-13T11:02:59","date_gmt":"2025-06-13T14:02:59","guid":{"rendered":"https:\/\/www.tomun.com.br\/?page_id=727"},"modified":"2025-10-13T12:11:25","modified_gmt":"2025-10-13T15:11:25","slug":"insights-analysis","status":"publish","type":"page","link":"https:\/\/www.tomun.com.br\/index.php\/insights-analysis\/","title":{"rendered":"An\u00e1lises | ING"},"content":{"rendered":"\t\t
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Insights & Analysis<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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When should you bring us in?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We analyze projects at key moments in their journey, delivering insights and strategies to support positioning and decision-making.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pre-development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assess the market potential of an intellectual property or any early-stage audiovisual concept.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understand your audience, adjust course, assess risks, and uncover opportunities.\n We help you solidify the strategic foundation of your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Post-production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get to know your audience and communicate directly with them.\n We craft posters, trailers, and release strategies tailored to your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We boost the impact of your promotional campaign using audience sentiment analysis.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cOne of the biggest reasons writers fail at the premise stage is because they can\u2019t identify the true potential of their stories.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J. Truby<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We can start from one or a combination of the following materials:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIntellectual Property to be explored<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSynopsis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPitch Deck<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    What Should You Hire?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Essential Analysis <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    This foundational analysis helps position your project strategically.\n It reveals how your story fits within the market landscape, identifies key creative references to strengthen your message, and maps out the project\u2019s strengths and weaknesses.\n In the end, we craft the main selling points of your project so you can communicate it with clarity and impact to your audience.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Premium Analysis <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    If you believe your project has the potential to go further \u2014 exploring new possibilities in theme, format, storyline, or other elements \u2014 this analysis is made for you.\n It identifies unique market opportunities and enhances your project\u2019s positioning, revealing innovative paths to help it stand out and reach its full potential.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Sentiment Analysis <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    For projects in the distribution stage, sentiment analysis helps identify what\u2019s working \u2014 and what\u2019s not \u2014 in your social media communication.\nWith this analysis, you can fine-tune your promotional strategy and expand your project\u2019s reach.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Methodology:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    By analyzing comments from selected posts, we categorize audience reactions as positive, neutral, or negative \u2014 offering a deeper understanding of how your content is resonating with the public.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    In a second phase, we dive deeper to answer:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWhat sparked the most connection and engagement?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWhat didn\u2019t resonate with the audience?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHow did people feel while watching the film or show?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Insights & Analysis When should you bring us in? We analyze projects at key moments in their journey, delivering insights and strategies to support positioning and decision-making. Pre-development Assess the market potential of an intellectual property or any early-stage audiovisual concept. Development Understand your audience, adjust course, assess risks, and uncover opportunities. We help you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-727","page","type-page","status-publish","hentry"],"yoast_head":"\nTomun - Insights & Analysis<\/title>\n<meta name=\"description\" content=\"Project analyses at strategic moments in a project's life, providing insights and strategies to support its positioning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomun.com.br\/index.php\/insights-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tomun - Insights & Analysis\" \/>\n<meta property=\"og:description\" content=\"Project analyses at strategic moments in a project's life, providing insights and strategies to support its positioning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tomun.com.br\/index.php\/insights-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomun\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T15:11:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tomun.com.br\/wp-content\/uploads\/2025\/04\/TOMUN_ANALISES_ICONES_1_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tomun.com.br\/index.php\/insights-analysis\/\",\"url\":\"https:\/\/www.tomun.com.br\/index.php\/insights-analysis\/\",\"name\":\"Tomun - 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